Hi friends,
We’re so excited to share what’s new in the Earnest kitchen—our Breakfast Rounds are now coming to you in brand new packaging and baked fresh from our vegan bakery friends right here in San Diego.
Breakfast has always been serious business for us (in the best way). Living in San Diego, mornings are about fresh air and fresh starts—surfing, biking, hiking, or simply grabbing a coffee and watching the sun rise. We wanted a breakfast that could keep up with that lifestyle: wholesome, satisfying, and energizing without slowing you down.
That’s where our Earnest Breakfast Rounds come in.
What’s Inside the Round?
We’ve taken everything you love about our Superfood Oatmeal and baked it into a perfectly portable, soft, chewy round. Now wrapped in our fresh new packaging, they’re easier than ever to take along for your morning routine.
- Whole Grain Oats – always our #1 ingredient.
- Almond Butter – our #2 ingredient, bringing protein, healthy fats, and flavor.
- Superfood Nuts, Seeds & Fruits – packed in every bite.
- Oven-Baked Fresh in San Diego – straight from our vegan bakery to you.
It’s a rich, toasty, wholesome experience that feels like a warm bowl of oatmeal—only easier to enjoy anywhere.
Why They’re Different
Unlike ordinary energy bars, our Breakfast Rounds are made specifically for the breakfast occasion:
- Gut healthy fiber to start your day right – 4g per round, as much as a bowl of raisin bran.
- Unique round shape – no mistaking these for another bar.
- Delicious warmed up – pop one in the toaster oven for a minute and pair with your morning coffee.
Two Flavors to Love
We’ve started with two recipes fresh from our San Diego ovens:
- Chocolate Almond – dark chocolate chips with roasted almonds, indulgent yet balanced.
- Lemon Sunshine – lemon + cranberries for a bright, zesty kickstart.
Breakfast, Solved.
With our new packaging and fresh-from-the-bakery taste, Earnest Breakfast Rounds make it easier than ever to enjoy a wholesome breakfast wherever your morning takes you. We can’t wait for you to unwrap, bite in, and feel the energy of a new day, Earnest-style.
With gratitude and kindness,
Andrew & the entire Earnest team